“CK Prahalad is one of the world’s leading business thinkers; a best-selling author, he advises businesses around the world. This week on The Interview he tells Carrie Gracie how companies can survive the global financial downturn.”

Here is one quote from his interview with Carrie Gracie (BBC iPlayer: http://www.bbc.co.uk/programmes/p002svt2):

“It is interesting to me that if you look at books about corporate strategy, which is your academic subject, quite often the personalities are all taken out of it - it looks quite full of graphs, equations, economic models etc, but in both examples you have given me, the work you are having to do is about personality and human beings ?”

“If you sanitize business and think of it only as mathematics and economics, you miss the whole point about strategy and business. Leadership is about people - emotionally engaging them, intellectually engaging them. I’m a great believer that if you want to get things done, you have to put people squarely at the centre, not the periphery.”